How often are results updated?

Monitored queries in the AEO dashboard run on-demand and can be automated on a recurring schedule (such as weekly or monthly audits) using scheduled tasks if you prefer.

How long until I start showing up?

It varies by tool and by how competitive your category is. Expect it to take weeks, not days, after you make changes.

Why do different AI tools give different answers?

Each one uses its own sources and ranking, so it's normal to show up in one before the others.

Last verified Oct 7, 2026

Tracking how AI tools talk about you

Use Fynch prompt tracking to see whether ChatGPT, Perplexity and Gemini mention your business when customers ask about your category, and who they recommend instead.

Prompt tracking checks the questions your customers ask AI tools, like best accountant for small businesses in Dallas, TX, and shows whether ChatGPT, Perplexity and Gemini mention your business or recommend a competitor. Select Unlock Prompt Tracking in your AI Search report to start a free trial and set it up.

Why it matters

Your audit shows whether AI tools can read your site. Prompt tracking shows whether they actually recommend you, and who they choose instead.

Steps

In your AI Search report, select Unlock Prompt Tracking and start your free trial.
Visit the AI Visibility Audits section of the Workspace and add the questions you want to track. (If you want help with this, Fynch can help with suggested prompts. Just ask the AI via chat inside the workspace for ideas)
Check your results to see which AI tools mention you, for which questions, and which competitors show up.

A completed AI Visibility Audit: sentiment, citations and Share of Model for one monitored question.

Choosing good questions to track

Track the questions a new customer would ask before they've heard of you, not questions with your business name in them. A good starting set mixes:

Category questions: Best [what you do] for [who you serve]
Local questions: [What you do] near [your city]
Comparison questions: [Competitor] alternatives
Problem questions: How do I [problem you solve]?

Start with a few, but less than ten questions. You can always add more once you know which ones matter.

If AI tools aren't mentioning you

Fix your pages. Make the top recommended actions from your report. Adding fixes to your site →
Publish content AI tools cite. Comparison pages, how-to guides and clear FAQs get quoted most. Your report suggests topics you can draft in the Content Studio.
Build trust signals beyond your site. Keep your Google Business Profile complete, collect reviews, and make sure directory listings match.