Market & Competitive Research
Finding and Defining Your Edge & Differentiators
Effective marketing doesn’t happen in a vacuum. Before you can win, you need to understand the playing field. Market and Competitor Research is the process of gathering the insights that will shape your entire strategy, from your messaging to your product positioning.
Why This Research is Your Secret Weapon
Investing time in research upfront saves you from costly mistakes down the line. It allows you to operate from a position of knowledge, not guesswork.
Identify Opportunities: Uncover gaps in the market that your competitors have missed.
Understand Your Audience: Discover what your target customers are saying online, what they care about, and what language they use.
Refine Your Messaging: See how competitors position themselves so you can find a unique angle that makes your brand stand out.
Benchmark Your Performance: Gain a clear picture of where you stand in the industry landscape.
How to Conduct Research with Your Agent
Your agent is already equipped with powerful research tools that can quickly give you the lay of the land. All you have to do is ask.
1. Broad Market Exploration Start with a wide lens to understand trends, key topics, and customer pain points in your industry.
Example Prompts:
"What are the biggest marketing trends for local coffee shops in 2026?"
"Search for common challenges faced by first-time gym members."
2. Deep-Dive Competitor Analysis: Once you have a list of key competitors (from your Business Overview), we can analyze them individually to understand their strategies.
Website Analysis: I can review a competitor's website to summarize their offerings, target audience, and main calls-to-action.
"Analyze hubspot.com and tell me who their primary audience is and what their key value proposition is."
SWOT Analysis: Get a quick strategic overview of a competitor's Strengths, Weaknesses, Opportunities, and Threats.
"Run a SWOT analysis on Jasper AI."
Social Media Presence: Find out where your competitors are active and how they engage with their audience.
"What social media platforms is Semrush on? Provide the links."
Turning Research into Action
Information is only useful if you act on it. As your agent uncovers key findings, it can help you save them as permanent notes in your Workspace. This creates a library of strategic intelligence you can reference when creating campaign briefs, drafting content, or planning your next move.
Example Prompt:
"Save this competitor analysis as a new note titled 'HubSpot SWOT - March 2026'."